Tull, Donald S. <br/><br/>
Marketing research :  measurement and method : a text with cases / 
Donald S. Tull, Del I. Hawkins. 
 - 2nd ed. 
 - New York:   Macmillan,   [1980].  
 - xvii, 796 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0029796407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83