Peterson, Robert Allen  1944- <br/><br/>
Marketing research / 
Robert A. Peterson. 
 - Plano, Texas:   Business Publications,   1982.  
 - xvi, 679 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256024375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83