TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing research: analysis and measurement 
SN  - 070840105
U1  - 658.83 21
PY  - 1973///].
CY  - London: 
PB  - McGraw-Hill, 
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -