Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, and control. 

 - 2nd ed. 
 - [Englewood Cliffs, N.J.]:   Prentice-Hall,   [1972].  
 - xiv, 885, xviii p. :  illus ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135573890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8