TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
U1  - 658.8 21
PY  - 1967///].
CY  - [Englewood Cliffs, N.J.]: 
PB  - Prentice-Hall, 
KW  - Marketing management
N1  - Includes bibliography and index
ER  -