Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - [New Jersey]:   Prentice Hall,   [2003].  
 - xxix, 706, [130] p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130497150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8