TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
T2  - The Prentice Hall international series in martketing
SN  - 0130156841
U1  - 658.8 21
PY  - 2000///].
CY  - [Englewood Cliffs, NJ]: 
PB  - Prentice Hall, 
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -