Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler. 
 - 10th ed. 
 - [Englewood Cliffs, NJ]:   Prentice Hall,   [2000].  
 - xxxii, 718, [31] p. :  ill. ;  25 cm. 
 - The Prentice Hall international series in martketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130156841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8