Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 3rd ed. 
 - [Englewood Cliffs, N.J.]:   Prentice-Hall,   [1976].  
 - xi, 529 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8