Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 7th ed. 
 - [Englewood Cliffs, N. J.]:   Prentice-Hall,   [1991].  
 - xxvi, 756 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0135634792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8