David, Fred R. Strategic management : concepts and cases / Fred R. David. - 11th ed. - [Upper Saddler River, NJ]: Prentice Hall, [2007]. - xxxi, 777 p. : ill. ; 27 cm. Includes bibliographical references and index. ISBN: 0131869493 Subjects--Topical Terms: Strategic planning Dewey Class. No.: 658.4012