Cheskin, Louis  1907- <br/><br/>
Basis for marketing decision throughcontrolled motivation research / 
Louis Cheskin. 
 - London:   Business Publications,   1961.  
 - 282 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8