Haley, Russell I. <br/><br/>
Developing effective communications strategy :  a benefit segmentation approach / 
Russell I. Haley. 
 - New York:   John Wiley and Sons,   1985.  
 - 510 p. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0471812625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Μάρκετινγκ<br/>Επικοινωνία
<br/><br/><label>Dewey Class. No.: </label>658.802