TY  - BOOK
ED  - Kogan Page
TI  - the effective use of market research: a guide for management to grow the business
SN  - 0 7494 2772 8
PY  - 1999///.
CY  - london: 
PB  - kogan page, 
KW  - customer
KW  - Information
KW  - Management
KW  - Marketing research
N1  - 164pp., 24x15
ER  -