the effective use of market research :  a guide for management to grow the business. 

 - london:   kogan page,   1999.  
 - paperback  
<br/><br/> 164pp., 24x15 
<br/><br/><label>ISBN: </label>0 7494 2772 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer<br/>Information<br/>Management<br/>Marketing research