TY  - BOOK
AU  - McQuail,Denis
AU  - windahl,sven
ED  - Longmans & Company
TI  - Communication models: for the study of mass communication 
SN  - 058203650X
PY  - 1993///.
CY  - London: 
PB  - Longmans, 
KW  - Communication
KW  - Culture
KW  - mass communication
KW  - Society
N1  - Includes bibliographical references and index
ER  -