Communication models :  for the study of mass communication / 
Denis McQuail, Sven Windahl. 
 - London:   Longmans,   1993.  
 - viii, 229 p.  22 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>058203650X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication<br/>Culture<br/>mass communication<br/>Society