advertising :  principles and practice. 

 - 2. 
 - new jersey:   prentice hall,   1992.  
 - hardcover  
<br/><br/> 692pp., 28x22 
<br/><br/><label>ISBN: </label>0 13 016205 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creativity<br/>Ethics<br/>Marketing<br/>Media<br/>Planning<br/>Public relations<br/>Retail<br/>Sales<br/>Society<br/>Strategy