TY - BOOK AU - Zaltman,Gerald ED - Harvard Business School Press TI - hearing the voice of the market: competitive advantage through creative use of market information SN - 0 87584 241 0 PY - 1991///. CY - boston: PB - harvard business school press, KW - Decision making KW - Intelligence KW - Market KW - Learning N1 - 294pp., 24x16 ER -