hearing the voice of the market :  competitive advantage through creative use of market information. 

 - boston:   harvard business school press,   1991.  
 - hardcover  
<br/><br/> 294pp., 24x16 
<br/><br/><label>ISBN: </label>0 87584 241 0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Intelligence<br/>Market<br/>Learning