TY  - BOOK
AU  - Baker,Michael J.
ED  - Macmillan Education
TI  - Marketing: an introductory text 
SN  - 0333556860
U1  - 658.8 23
PY  - 1991///].
CY  - [London]: 
PB  - Macmillan, 
KW  - Marketing management
N1  - Includes index
ER  -