Baker, Michael J. <br/><br/>
Marketing :  an introductory text / 
Michael J. Baker. 
 - 5th ed. 
 - [London]:   Macmillan,   [1991].  
 - xxiii, 646 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0333556860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8