Στοιχεία MARC
| 000 -LEADER |
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| fixed length control field |
03100cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
96688 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CY-NiPEI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230703075625.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200127s2020 enkab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749498719 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749498714 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749498733 |
| Qualifying information |
(hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749498730 |
| Qualifying information |
(hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOH |
| Language of cataloging |
eng |
| Transcribing agency |
CY-NiPEI |
| Description conventions |
AACR2 |
| Modifying agency |
CY-NiPEI |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carvill, Michelle, |
| Dates associated with a name |
1969- |
| Relator code |
Author |
| 9 (RLIN) |
171269 |
| 245 10 - TITLE STATEMENT |
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| Title |
Myths of social media : |
| Remainder of title |
dismiss the misconceptions and use social media effectively in business / |
| Statement of responsibility, etc. |
Michelle Carvill, Ian MacRae. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 226 p. : |
| Other physical details |
ill., map ; |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Business myths |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Social media is a waste of time -- Social media is free -- All social networks do the same thing -- Social media can replace your business website -- It's not possible to measure social media ROI -- Social media activity is purely a marketing function -- Social media marketing is a dark art -- Sharing more content is always better -- Social media cannot be done well in-house -- Social media is purely for broadcasting -- Social media replaces real-life networking -- Social media means by business has to be available 24/7 -- Social media is no use for internal communications -- Social media is full of #fakenews -- It's not worth responding to criticism on social media -- Social media is for posting pictures of your breakfast -- Oversharing on social media can reveal trade secrets -- People on social media will appreciate my tipsy humour -- Digital natives are all social media experts -- Social media influencers are a new phenomenon -- People have different personality on social media -- Personal information on social media should not be used by business -- Social media is just for talking to customers -- Being active on social media lets me control my digital footprint -- Social networks will protect my data -- Social media is the best source of information -- Social media isn't that influential -- Social media produces information bubbles |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
145397 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| 9 (RLIN) |
16323 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology |
| General subdivision |
Management |
| 9 (RLIN) |
145260 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacRae, Ian |
| Relator code |
Associated name |
| 9 (RLIN) |
171265 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Kogan Page |
| Relator code |
Publisher |
| 9 (RLIN) |
9768 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.872 CAR |
| 970 ## - Cataloguer name |
|---|
| Cataloguer name |
StellaZ |
