Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01266nam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BEY |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210319211629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060117s1991 u engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0137216890 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
gre |
| Original cataloging agency |
CY-NiDCL |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
XX-XxUND |
| Transcribing agency |
Βιβλιοθήκη Ακαδημίας Δημόσιας Διοίκησης |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
6588 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Prentice Hall International Ltd, |
| Date of publication, distribution, etc. |
1991. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
709p. ; |
| Dimensions |
21cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DESGNING PRODUCTS |
| 9 (RLIN) |
153535 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information systems |
| 9 (RLIN) |
154465 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 9 (RLIN) |
154927 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
146403 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING ENVIRONMENT |
| 9 (RLIN) |
155066 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
146408 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ORGANIZATIONAL MARKETS |
| 9 (RLIN) |
155503 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PLACING PRODUCTS |
| 9 (RLIN) |
155708 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
PROMOTING PRODUCTS |
| 9 (RLIN) |
155915 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
39163 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategies |
| 9 (RLIN) |
40838 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planning |
| 9 (RLIN) |
38595 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
ARMSTRONG, Gary |
| Relationship |
aut |
| 9 (RLIN) |
152591 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relationship |
aut |
| 9 (RLIN) |
145768 |
| 710 #0 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Prentice Hall International Ltd |
| Relationship |
pbl |
| 9 (RLIN) |
155812 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
00786 |
| Number [OBSOLETE] |
01 |
| Subordinate unit |
20060117 |
| Number of part/section/meeting |
658.8 KPT |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
15 |
| -- |
0 |
| -- |
0 |
| -- |
1976 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8 KPT |
