Measure validation in marketing / (Αριθ. εγγραφής 85654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | KGE |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210212122446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101216s1971 us a ||0 engd |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | gre |
| Original cataloging agency | CY-NiDCL |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heeler, Roger M. |
| Relationship | aut |
| 9 (RLIN) | 144757 |
| 245 10 - TITLE STATEMENT | |
| Title | Measure validation in marketing / |
| Statement of responsibility, etc. | Roger M. Heeler, Michael L. Ray. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Stanford: |
| Name of publisher, distributor, etc. | Stanford University, |
| Date of publication, distribution, etc. | 1971. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33 p. ; |
| Dimensions | 28 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | ; |
| Volume/sequential designation | 41 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 9 (RLIN) | 146406 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ray, Michael L. |
| Relationship | asn |
| 9 (RLIN) | 147972 |
| 710 #0 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Stanford University |
| Subordinate unit | Graduate School of Business |
| Relationship | pbl |
| 9 (RLIN) | 148789 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | 002510 |
| Subordinate unit | 20101216 |
| -- | 1971 |
| -- | pbk. |
| Number of part/section/meeting | 658.8 HEE |
| Name of part/section of a work | 0 |
| Name of meeting following jurisdiction name entry element | 0 |
| -- | 0 |
| -- | 0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.8 HEE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Βιβλιοθήκη Κέντρου Παραγωγικότητας = Productivity Center Library | Βιβλιοθήκη Κέντρου Παραγωγικότητας = Productivity Center Library | 20.10.2020 | 658.8 HEE | CPC00002510 | 20.10.2020 | 20.10.2020 | Books | Μόνο για εσωτερικό δανεισμό |