Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01231nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
FKF |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210103114418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080703s2008 gr a a ||1 gred |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9602099259 |
| Qualifying information |
(σκληρόδ.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
gre |
| Original cataloging agency |
CY-NiDCL |
| Transcribing agency |
ΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of original |
eng |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relationship |
aut |
| 9 (RLIN) |
145768 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Μάρκετινγκ μάνατζμεντ / |
| Statement of responsibility, etc. |
Philip Kotler, Kevin Lane Keller. |
| 246 13 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Αθήνα]: |
| Name of publisher, distributor, etc. |
Κλειδάριθμος, |
| Date of publication, distribution, etc. |
[2008]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 896 σ. : |
| Other physical details |
εικ. ; |
| Dimensions |
29 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Τίτλος πρωτοτύπου: Marketing management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Περιέχει βιβλιογραφικές παραπομπές και ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Μάρκετινγκ |
| General subdivision |
Διοίκηση και οργάνωση |
| 9 (RLIN) |
151468 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Κατσαντώνης, Γιάννης |
| Dates associated with a name |
1956- |
| Relationship |
trl |
| 9 (RLIN) |
151100 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
008036 |
| Subordinate unit |
20091014 |
| -- |
[2008] |
| -- |
σκληρόδ. |
| Number of part/section/meeting |
658.8 ΚΟΤ |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
13 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
008051 |
| Subordinate unit |
20091016 |
| -- |
[2008] |
| -- |
hbk. |
| Number of part/section/meeting |
658.8 KOT |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
4 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8 KOT |
