Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
00984nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
EIC |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201020075329.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
830822s1986 uk a 001 engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0434919306 |
| Qualifying information |
(pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Original cataloging agency |
CY-NiDCL |
| Transcribing agency |
ΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coulson-Thomas, Colin |
| Relationship |
aut |
| 9 (RLIN) |
142799 |
| 110 #0 - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Institute of Marketing |
| 9 (RLIN) |
145284 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications / |
| Statement of responsibility, etc. |
Colin J. Coulson-Thomas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London: |
| Name of publisher, distributor, etc. |
Heinemann, |
| Date of publication, distribution, etc. |
[1986]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 339 p. ; |
| Dimensions |
24 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliography and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 9 (RLIN) |
142556 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
004636 |
| Subordinate unit |
20090724 |
| -- |
[1986] |
| -- |
pbk. |
| Number of part/section/meeting |
658.8 COU |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
0 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
004635 |
| Subordinate unit |
20090724 |
| -- |
[1986] |
| -- |
pbk. |
| Number of part/section/meeting |
658.8 COU |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8 COU |
