Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01096cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EDP |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201020075327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
830215s1979 uk a a 001 engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
022067020X |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0220670242 |
| Qualifying information |
(hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Original cataloging agency |
CY-NiDCL |
| Transcribing agency |
ΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.111 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Broadbent, Simon |
| Relationship |
aut |
| 9 (RLIN) |
141942 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Spending advertising money : |
| Remainder of title |
an introduction to media planning, media buying and the uses of media research / |
| Statement of responsibility, etc. |
Simon Broadbent. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[London]: |
| Name of publisher, distributor, etc. |
Business Books, |
| Date of publication, distribution, etc. |
[1979]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 381 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Costs |
| 9 (RLIN) |
141156 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning |
| 9 (RLIN) |
141153 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Research |
| 9 (RLIN) |
141158 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
003167 |
| Subordinate unit |
20090706 |
| -- |
[1979] |
| -- |
pbk. |
| Number of part/section/meeting |
659.111 BRO |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
659.111 BRO |
