Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01318pam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
EBE |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201020075326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
970226s1998 us a a 001 engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256218951 |
| Qualifying information |
(hbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Original cataloging agency |
CY-NiDCL |
| Transcribing agency |
ΒΙΒΛΙΟΘΗΚΗ ΚΕΝΤΡΟΥ ΠΑΡΑΓΩΓΙΚΟΤΗΤΑΣ |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| Relationship |
aut |
| 9 (RLIN) |
144720 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc. |
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts: |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
[1998]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 760 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
26 cm. |
| Accompanying material |
+1 computer disk (3 1/2 in.). |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Irwin/McGraw-Hill series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| 9 (RLIN) |
142688 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| General subdivision |
Case studies |
| Geographic subdivision |
United States |
| 9 (RLIN) |
142689 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market surveys |
| Geographic subdivision |
United States |
| 9 (RLIN) |
146402 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best, Roger J. |
| Relationship |
asn |
| 9 (RLIN) |
141725 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coney, Kenneth A. |
| Relationship |
asn |
| 9 (RLIN) |
142638 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
006644 |
| Subordinate unit |
20090629 |
| -- |
[1998] |
| -- |
hbk. |
| Number of part/section/meeting |
658.8342 HAW |
| Name of part/section of a work |
1 |
| Name of meeting following jurisdiction name entry element |
21 |
| -- |
0 |
| -- |
2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8342 HAW |
