Developing effective communications strategy : (Αριθ. εγγραφής 63807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00874nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | UUO |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CY-NiDCL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230623062656.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090827s1985 d ||1 engd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471812625 |
| Qualifying information | (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Original cataloging agency | CY-NiDCL |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | XX-XxUND |
| Transcribing agency | Βιβλιοθήκη Γραφείου Τύπου και Πληροφοριών |
| 082 7# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haley, Russell I. |
| Relationship | aut |
| 9 (RLIN) | 107005 |
| 245 10 - TITLE STATEMENT | |
| Title | Developing effective communications strategy : |
| Remainder of title | a benefit segmentation approach / |
| Statement of responsibility, etc. | Russell I. Haley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | John Wiley and Sons, |
| Date of publication, distribution, etc. | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 510 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Μάρκετινγκ |
| 9 (RLIN) | 111577 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Επικοινωνία |
| Source of heading or term | |
| 9 (RLIN) | 46563 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | 009942 |
| Subordinate unit | 20090827 |
| Number of part/section/meeting | 658.802 HAL |
| Name of part/section of a work | 1 |
| Name of meeting following jurisdiction name entry element | 30 |
| -- | 0 |
| -- | 0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 658.802 HAL |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main | Βιβλιοθήκη Γραφείου Τύπου και Πληροφοριών = Press and Information Office Library | Βιβλιοθήκη Γραφείου Τύπου και Πληροφοριών = Press and Information Office Library | 13.10.2020 | 658.802 HAL | PIO00009942 | 13.10.2020 | 13.10.2020 | Books | Μόνο για εσωτερικό δανεισμό |