Κανονική προβολή Προβολή MARC Προβολή ISBD

Advertising : principles and practice. - 2nd. - New Jersey: Prentice Hall International Ltd, 1992. - 692p. ; 21cm.

ISBN: 0130162051

Subjects--Topical Terms:
Advertising
ADVERTISISNG AGENCIES
CONSUMER AUDIENCE
MARKETING PROCESS
MEDIA BUYING
MEDIA STRATEGY
PRINT MEDIA
Public relations
Sales promotion
STRATEGIC RESEARCH
Strategy
Planning

Dewey Class. No.: 659.1