Halo effects in multi-attribute attitude models : a caveat /
Wittink, Dick R.
Halo effects in multi-attribute attitude models : a caveat / Dick R. Wittink, Reiar Ness. - Stanford: Stanford University, 1976. - 16 p. : tables ; 28 cm. - Technical report. 49 .
Includes bibliography.
Econometrics
330.015195
Halo effects in multi-attribute attitude models : a caveat / Dick R. Wittink, Reiar Ness. - Stanford: Stanford University, 1976. - 16 p. : tables ; 28 cm. - Technical report. 49 .
Includes bibliography.
Econometrics
330.015195