Multi-attribute approaches for product concept evaluation and generation : a critical review /
Shocker, Allan D.
Multi-attribute approaches for product concept evaluation and generation : a critical review / Allan D. Shocker, V. Srinivasan. - Stanford: Stanford University, 1977. - 502 p. ; 28 cm. - Research paper. 326 .
Includes bibliography.
Production management
658.5
Multi-attribute approaches for product concept evaluation and generation : a critical review / Allan D. Shocker, V. Srinivasan. - Stanford: Stanford University, 1977. - 502 p. ; 28 cm. - Research paper. 326 .
Includes bibliography.
Production management
658.5