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Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J.: Prentice Hall, [2010]. - xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780137006694

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8