Κανονική προβολή Προβολή MARC Προβολή ISBD

Czinkota, Michael R. Czinkota, Michael R.

Marketing management : instructor’ manual / Michael R. Czinkota, Masaaki Kotabe, David Mercer. - [Cambridge, MA]: Blackwell, [1997]. - 316, [73] p. ; 27 cm.

ISBN: 1577180100

Subjects--Topical Terms:
Marketing management
Marketing management
Marketing management

Dewey Class. No.: 658.8