Κανονική προβολή Προβολή MARC Προβολή ISBD

Kerin, Roger A. Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, N.J.: Prentice Hall, [2001]. - xiii, 729 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 0130276618

Subjects--Topical Terms:
Marketing--Decision making--Case studies
Marketing--Management--Case studies
Marketing--Decision making
Marketing management

Dewey Class. No.: 658.802