Κανονική προβολή Προβολή MARC Προβολή ISBD

Baker, Stephen 1921-2004

Visual persuasion / written and designed by Stephen Baker. - New York: McGraw-Hill, 1961. - 1 v. (unpaged) : ill. ; 29 cm. - McGraw-Hill series in marketing and advertising .

Subjects--Topical Terms:
Advertising--Psychological aspects
Persuasion (Psychology)

Dewey Class. No.: 659.1