Κανονική προβολή Προβολή MARC Προβολή ISBD

Dichter, Ernest 1907-1991

Handbook of consumer motivations : the psychology of the world of objects / Ernest Dichter. - New York: McGraw-Hill, [1964]. - xvi, 486 p. : ill. ; 21 cm. - McGraw-Hill series in marketing and advertising .

Includes bibliography and index.

Subjects--Topical Terms:
Motivation research (Marketing)

Dewey Class. No.: 658.83