Κανονική προβολή Προβολή MARC Προβολή ISBD

Creating and marketing new products : viewpoints of leading authorities / collated and edited by Gordon Wills, Roy Hayhurst, David Midgley. - London: Crosby Lockwood Staples, [1973]. - [9], 484 p. : ill. ; 23 cm.

Includes bibliographical references.

ISBN: 0258969008

Subjects--Topical Terms:
Marketing
New products

Dewey Class. No.: 658.575