Developing new banking products : a manager's guide /
Reidenbach, R. Eric
Developing new banking products : a manager's guide / R. Eric Reidenbach, M. Ray Grubbs. - Englewood Cliffs, N.J.: Prentice-Hall, [1987]. - xii, 206 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0132046032
Banks and banking--Customer services
332.17
Developing new banking products : a manager's guide / R. Eric Reidenbach, M. Ray Grubbs. - Englewood Cliffs, N.J.: Prentice-Hall, [1987]. - xii, 206 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0132046032
Banks and banking--Customer services
332.17