Κανονική προβολή Προβολή MARC Προβολή ISBD

Baker, Michael John

Product policy and management / Michael J. Baker, Ronald McTavish. - [London]: Macmillan, [1983]. - x, 182 p. : tables ; 23 cm. - Macmillan studies in marketing management .

Includes bibliographical references and index.

ISBN: 0333192885

Subjects--Topical Terms:
New products--Management
Product management

Dewey Class. No.: 658.5