Κανονική προβολή Προβολή MARC Προβολή ISBD

Britt, Steuart Henderson 1907-1979

Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr. - 2nd ed. - New York: McGraw-Hill, [1968]. - xvi, 772 p. : ill. ; 24cm. - McGraw-Hill series in marketing and advertising .

Includes bibliographical references and index.

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8