Κανονική προβολή Προβολή MARC Προβολή ISBD

Starch, Daniel 1883-

Measuring advertising readership and results : Daniel Starch. - New York: McGraw-Hill, [1966]. - xi, 270 p. ; 24 cm.

Includes index.

Subjects--Topical Terms:
Advertising--Research

Dewey Class. No.: 659.1