Κανονική προβολή Προβολή MARC Προβολή ISBD

Pride, William M.

Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell. - 2nd ed. - Boston: Houghton Mifflin, [1980]. - xxiii, 754 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0395280591

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8