Marketing management : analysis using spreadsheets /
Laric, Michael V.
Marketing management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff. - Englewood, N.J.: Prentice-Hall, [1988]. - ix, 125 p. : ill. ; 24 cm.
Includes index.
0135562422
Electronic spreadsheets
Marketing--Decision making--Data processing
Marketing management
658.800285536
Marketing management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff. - Englewood, N.J.: Prentice-Hall, [1988]. - ix, 125 p. : ill. ; 24 cm.
Includes index.
0135562422
Electronic spreadsheets
Marketing--Decision making--Data processing
Marketing management
658.800285536