Κανονική προβολή Προβολή MARC Προβολή ISBD

Coulson-Thomas, Colin

Marketing communications / Colin J. Coulson-Thomas. - London: Heinemann, [1983]. - xii, 339 p. ; 24 cm. - The Institute of Marketing series .

Includes bibliography and index.

ISBN: 0434919306

Subjects--Topical Terms:
Communication in marketing

Dewey Class. No.: 658.8