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Terpstra, Vern

International marketing / Vern Terpstra, Ravi Sarathy. - 8th ed. - Fort Worth: Dryden Press, [2000]. - xxv, 753 p. : ill., maps ; 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030211123

Subjects--Topical Terms:
Export marketing--Management

Dewey Class. No.: 658.848