Κανονική προβολή Προβολή MARC Προβολή ISBD

Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright. - [Jordan Hill, Oxford]: Butterworth - Heinemann, [1991]. - xvii, 244 p. : ill. ; 24 cm. - The Marketing series .

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and index.

ISBN: 0750604131

Subjects--Topical Terms:
Bank marketing
Finance--Data processing

Dewey Class. No.: 332.1