Κανονική προβολή Προβολή MARC Προβολή ISBD

Cowell, Donald W.

The marketing of services / Donald W. Cowell. - London: Heinemann, [1984]. - xii, 340 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0434902632

Subjects--Topical Terms:
Marketing
Service industries--Management

Dewey Class. No.: 658.8