Κανονική προβολή Προβολή MARC Προβολή ISBD

Broadbent, Simon

Spending advertising money / Simon Broadment, Brian Jacobs. - 4th ed. - London: Business Books, [1984]. - 424 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 0091559715 0091559707

Subjects--Topical Terms:
Advertising--Costs
Advertising media planning
Advertising--Research

Dewey Class. No.: 659.111